Dig It! Coffee Co.
Brand Strategy | Visual Identity | Packaging Design | Stationery
Dig it! Coffee Co., located in the heart of Las Vegas, goes beyond serving exceptional locally roasted coffee. They're dedicated to providing competitive job opportunities for adults of all abilities, building a community rooted in inclusivity, equality and kindness. Through their coffee expertise and genuine connections, they're redefining workplace inclusivity. Each visit isn't just about the coffee—it's about supporting a movement that values diversity and aims to make a real impact, one sip at a time.
Project Goal: To portray their accessible ethos and fun personality through the power of effective branding, strategy and brand positioning.
The tail of the ‘G’ was designed to subtly symbolise a coffee bean. Hand Drawings have be used throughout the brand to symbolise sign language and inclusion to ensure accessibility throughout their identity.
